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Baycare Health System

Baycare Health System

Support better Care Management by increasing Healthcare event registrations and streamlining scheduling patient appointments

CHALLENGES:
  • Baycare was looking for a Salesforce-native event management system that could support multiple event types and integrate with their content management system
  • The team needed a solution that could support direct communication with patients, streamline the registration process, manage paid events, and produce clear analytics and reporting
SOLUTIONS:
  • Empower call-center employees to register patients for events over the phone.
  • Host and manage events including community education seminars or classes, private and public events.
  • Manage communications and event marketing through Marketing Cloud + Blackthorn Events, including post-event survey capabilities.
  • Capability for hierarchical setup of events, especially for screening events
  • Ability to list events by types or Facility/Location/Radius
  • Customizable business rules engine, including personalization (e.g., displaying similar events to what user just viewed booked, user location, specified timeframe), list by sponsor
  • Event Registration – Payment and Confirmation process
  • Dynamic Forms Based on Event/Class Type