Success Stories
Blackthorn Events enables the National Kidney FDN team to manage and report on In-Person & Virtual Events Using Salesforce
Products
Adopted:
CHALLENGES:
- They outgrew their previous tool
- The event staff was struggling through event creation
- Need to be able to measure feedback from patient event registrations
- Needed clear information and data enrichment about kidney donors via registration forms and targeted engagement
- A way to identify events that drive repeat attendance and generate the most donations
SOLUTIONS:
- Manage events from inside Salesforce
- Use surveys to measure event feedback
- Enhanced attendee experience with mobile check-in app
- Time-saving public event calendar
- Transparency across 33 field offices
- Native Salesforce integration allows custom field additions to Event & Attendee Objects for surfacing important data
Hadassah uses Blackthorn Events to envoke better communication with students
Products
Adopted:
CHALLENGES:
Using multiple disjointed systems to manage events. There was no direct customer communication and a lack of centralized and clean engagement data.
- Lack of personalization in Events Strategy
- Struggling to increase team-wide adoption of Salesforce
- Losing time managing complex integrations or manually entering data
SOLUTIONS:
Fueled a data-driven events strategy by making Salesforce their centralized system of record, allowing Hadassah to curate a connected Member Experience.
- Used real-time reporting to determine highest impact events, leading to curated personalization and resulting in more groups registering for events
- Solidified Event Communication Strategy by incorporating Marketing Cloud & Blackthorn Messaging
- Scaled outreach with easy, accessible registration paths and customized landing pages
COVID-19 caused a shift to virtual events. PMD Alliance utilized Blackthorn Events to make the change quickly. The tool also made data more useful, with everything being managed inside of Salesforce!
Products
Adopted:
CHALLENGES:
- The previous solution was outdated & involved a lot of manual work
- Couldn’t verify relationships of attendees (i.e., an adult child with a different last name)
- Unable to tell how donors & attendees were interacting with the organization
- Had to pivot to virtual events quickly because of COVID-19
SOLUTIONS:
- Massive growth in audience
- Able to send emails to those who have attended their events but haven’t donated
- Despite uncertainty and complications from COVID-19 , we kept them on track to achieve their $50,000 October fundraising goal
