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National Kidney Foundation

National Kidney Foundation

Blackthorn Events enables the National Kidney FDN team to manage and report on In-Person & Virtual Events Using Salesforce

CHALLENGES:
  • They outgrew their previous tool
  • The event staff was struggling through event creation
  • Need to be able to measure feedback from patient event registrations
  • Needed clear information and data enrichment about kidney donors via registration forms and targeted engagement
  • A way to identify events that drive repeat attendance and generate the most donations
SOLUTIONS:
  • Manage events from inside Salesforce
  • Use surveys to measure event feedback
  • Enhanced attendee experience with mobile check-in app
  • Time-saving public event calendar
  • Transparency across 33 field offices
  • Native Salesforce integration allows custom field additions to Event & Attendee Objects for surfacing important data